Table of Contents
| Foreword: Leon Hammer, MD | ||
| Preface: How I Learned to Succeed | xi | |
| Introduction: What I Wish They Taught Us in Chinese Medicine School: Like It or Not, You’re a Small-Business Owner! (read excerpt) | xxvi | |
Part I: The Chi (Qi) of a Successful Practice | ||
| 1. | It Starts with Attitude | 1 |
| 2. | Compound Effect—Persistence Is Key | 6 |
| 3. | Learn to Attract Patients | 11 |
| 4. | Focus on Return on Investment | 16 |
| 5. | Avoid the Destructive Entitlement Syndrome | 20 |
| 6. | Patient-centric vs. Doctor-centric (read excerpt) | 24 |
| 7. | Create Value and Profit Will Follow (read excerpt) | 29 |
| Part II: Success Is Surprisingly Counterintuitive | ||
| 8. | Whatever You’ve Been Thinking, Think the Opposite | 37 |
| 9. | Nice Guys Finish Last | 42 |
| 10. | Free Has No Value | 45 |
| 11. | Big Fish in a Small Pond | 50 |
| 12. | Delegate | 54 |
| Part III: Growing Your Practice | ||
| 13. | Associates | 60 |
| 14. | Choose Your Ideal Client | 64 |
| 15. | Bridges and Stepping-Stones | 69 |
| 16. | Mind the Gap | 79 |
| 17. | De Qi: Achieving Success | 87 |
| Conclusion: The World Needs More Rich Acupuncturists | 94 | |
| The Top Ten Business and Attitude Success Guides for Acupuncturists | 95 | |
Missing the Point Book
Why Acupuncturists Fail and What They Need to Know to Succeed